Antoni Belik

Antoni Belik

Product Designer
Kraków, Poland.

About

Product Designer with a technical mindset, specializing in AI-integrated products and scalable design systems. Currently pivoting towards Design Engineering by building solid front-end foundations. I leverage advanced Figma architectures and a development-aligned approach to translate complex user needs into highly feasible digital products.

Work

Ringier Axel Springer Tech
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UX Designer @ Media Product Team

Kraków, Lesser Poland Voivodeship, Poland

Summary

Led strategic AI integration and product development initiatives, enhancing user experience and market positioning for media platforms.

Highlights

Crafted a comprehensive benchmark of AI solutions in media, delivering strategic insights that informed product development and identified emerging market trends.

Co-designed the interaction (IxD) and visual design for the Onet.pl AI Chat section, increasing user Total Time Spent by 13%.

Developed a scalable AI component library, streamlining the rapid expansion of AI features and ensuring consistency across multiple media platforms.

Ringier Axel Springer Tech
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Junior UX Designer @ Media Product Team

Kraków, Lesser Poland Voivodeship, Poland

Summary

Collaborated with engineering teams to enhance UI/UX for key features, optimizing mobile experiences and improving conversion rates.

Highlights

Partnered closely with engineering teams during implementation, conducting rigorous Design QA to ensure pixel-perfect execution and technical feasibility of new features.

Redesigned the 'Text to Speech' player UI, significantly improving feature visibility and driving a 253% increase in desktop conversion rates.

Optimized mobile floating AI button behavior by implementing scroll-based triggers, reducing intrusiveness and enhancing overall user experience.

Ringier Axel Springer Tech
|

UX Design Intern @ Cloud SaaS Platform Team

Kraków, Lesser Poland Voivodeship, Poland

Summary

Led design sprints and conducted usability testing to define MVPs and develop high-fidelity prototypes for a cloud SaaS platform.

Highlights

Led a successful 2-day design sprint with a multi-disciplinary team, defining an MVP and translating key insights into a validated product concept.

Designed comprehensive end-to-end user flows, high-fidelity wireframes, and interactive prototypes in Figma, consistently adhering to a Material UI-based design system.

Conducted 6 targeted usability tests with target users, gathering actionable feedback that informed rapid design refinement and iteration.

Projects

Local Events App: B2C Concept
Local Events App: B2C Concept

Summary

End-to-end B2C product design focused on social engagement and viral growth. Achieved an 80.75 SUS score through rigorous usability testing, driving data-informed UI iterations. Delivered a complete, high-fidelity design system with advanced micro-interactions.

Creative Agency Website: B2B Platform Design
Creative Agency Website: B2B Platform Design

Summary

End-to-end design of a digital platform targeting business clients and potential talent. Built a data-driven Information Architecture validated by a 28-user Card Sorting study. Delivered advanced Figma prototypes featuring complex UI animations and a fully interactive, embedded footer component.

Skills

Product & Strategy

AI Integration Concepts, Data-Driven Design, A/B Testing, Quantitative & Qualitative Research, Information Architecture.

Design Architecture & Tools

Figma (Design Systems, Variables, Advanced Auto Layout), Wireframing & Prototyping, User Journey Mapping, Miro, Figjam.

Workflow & Collaboration

Developer Handoff, Agile/Scrum Frameworks, Cross-Functional Collaboration, Workshop Facilitation.

Front-End & Engineering

React.js, JavaScript, HTML5/CSS3, Git & Github, Tailwind CSS.

Education

AGH University of Krakow, PL
Kraków, Lesser Poland Voivodeship, Poland

MA

Social Informatics: Design & Product Development

University of Salamanca, ES
Salamanca, Castile and León, Spain

Erasmus Exchange

New Media & Design

AGH University of Krakow, PL
Kraków, Lesser Poland Voivodeship, Poland

Bachelor of Arts

Social Informatics

International Balkan University, MK
Skopje, Skopje Region, North Macedonia

Erasmus Exchange

Graphic & Web Design

Languages

Spanish

Conversational

English

Fluent

Polish

Native